What do you use architectural renderings for and when do you order them?

This question seems so simple that you may think us daft for even suggesting that you need to be informed. But a surprising number of clients have no idea when to order their images because they don't understand the full scope of what they can be used for.

Staged architectural rendering service

Before you understand when you can order images you must also understand that architectural renderings can be staged. We can produce them as information becomes available and the costs for altering the images is often less than you may expect. It wasn't easy to make it work this way but it was necessary due to the current sales process for developments, which is no longer on completed product but is actually happening during the design phase of the development. We can prioritize different parts of the project to suit your design process and marketing needs.

For example, if you have the exterior of the building worked out and you are now designing the interiors then we could complete the outside structure ASAP and get your project to market based on that. As the interiors are designed we create additional renderings that are added to your presentation. Considering that most marketing is now digital the process of adding new architectural renderings is extremely simple.

You could also turn this example around and work on interior images and other features while the outside structure is composed.

With this in mind it is clear to see that you can actually start the creation of architectural renderings early. One caveat, however, is that if you desire to have fly-through animated video then the time required to re-process areas that are affected by alterations can sometimes stretch out. It is recommended that if you know certain parts of the building will change significantly that you discuss how much additional processing time will be required for animated video.

Where to use the architectural renderings

Your renderings are purely digital. Our industry is unique in that we don't actually create anything that is real - it's all digital data. This allows all forms of media to take advantage of them architectural renderings quickly and easily. Some suggestions are:

A teaser website
Take the project online and bring it to the market quickly by compiling your architectural renderings as soon as possible. If you need to pay to make a few changes later then just bit the bullet and do it. Every day the project is on the market could mean a sale, a better price or some critical pre-construction data.

A complete website
Fill a finished website with the wealth of architectural renderings that we provide within our fixed fee schedules.

Instant brochures
Just like the teaser website - get the project to market! Architectural renderings can become part of an instant brochure that can be emailed to all affiliated real estate agents and printed on the their own equipment.

Digital brochures
You can now have high quality digital brochures printed in short runs, so your preliminary architectural renderings are now part of your earliest campaigns.

Final brochures
Archiform 3D gives you a massive advantage in this area. Considering we provide so many more unique images than other companies you can go to the extent of producing a book that covers all of your product. We have seen it work this way and the results are brilliant.

Billboards
Get the architectural renderings fast and let all the passing traffic know about your project. Put up a web address so they can register and enquire.

Posters
Begin filling the walls of your display suite with interesting renderings. It's an inexpensive way to decorate and an important selling tool.

Email newsletters
Tease your database and registered buyers with new images each week. Keep them hot and ensure they settle.

So the key message here is order early and use the renderings extensively. Archiform 3D's pricing and production allows you to get more from your architectural renderings than you may have thought and they can form the backbone of your marketing.

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Updated November 2005